"Speechwriting and Rhetoric: Public Consciousness Management"

Manual "Speechwriting and Rhetoric: Public Consciousness Management" by Ksenia Fedorova is methodical recommendations of the program of additional professional education of the Higher School of Public Administration of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation.

Today problems of social audience management, communication and image creation are in central attention. Currently the topic of writing texts of public speeches and the organisation of their execution is very relevant. Specialists, whose duties include speechwriting, interaction with leaders, strengthening their image and influence, are in great demand everywhere both in public authorities and in various organisations, enterprises of all forms of ownership. Alongside this there is an urgent need for highly qualified speechwriters, in the transfer of practical experience to specialists entering into this sphere.

This manual will help readers to master the technology of public speeche preparation.

The materials are based on many years of practical experience of the author as a speechwriter of the parliament. It was tested in the classroom with students of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) and the Presidential Program of Management Training for Organizations of the National Economy of the Russian Federation, specialists of state and municipal service, employees of “Volkswagen” brand, the Ministry of Internal Affairs of Russia, the judges of the Tyumen region, members of the European Union of Artists, the Union of Teachers-Artists, participants of the youth educational forums of the federal level, the III International Exhibition-Competition "Ural Art Week", etc.